How subject lines in email marketing is so important
Email subject lines can be tricky. Let’s imagine you spend hours writing an email that you’re proud of – an email you think may help you surpass your goals.
You send it.
You wait at your computer trying to focus on other work while you keep thinking about that email.
Finally, you can’t wait any longer and you check out your email analytics.
And the worst thing happens.
Your open rate is low.
This exact scenario has happened to me. It’s a big letdown, and it has an impact. After all, your subject line is the main factor in determining whether an email is opened or ignored.
To save you from bad open rates, I’ve collected the subject lines from our most opened emails and analyzed them to see why they work.
In this post, I’ll share what I found from AWeber blog
71 secret subject lines that will make your emails impossible to leave unopened!
WARNING: These subject lines are designed as templates to get your creative juices flowing. Use them as a guide only. Creativity and originality is your best friend
 Behind every crooked guru… is a copywriter
 Why I laugh at your emails
 Selling poop stained underwear
 Sleep your way to success
 Disturbing things I do in the shower
 My uncensored opinion of Tony Robbins
 The stalker I might have
 Evil guru in orange jumpsuit
 Is Ray Higdon a good salesman?
 Will Facebook kill YouTube?
 Marketing bibles you’ve never heard about
 Do you really need MLM?
 Are women better marketers?
 What your downline are thinking
 The case against newbies
 Marketing rock stars I avoid
 How to generate profits while you sleep
 Make six figures a year from your bed!
 Quit your JOB in 90 days or less
 How to cash in when you have zero budget
 How to stick out in a competitive niche
 Wealth block cured
 How to craft sexy email subject lines
 How to recruit heavy hitters
 How to master training videos and courses in 50% of the time
 The secret to unlimited pay days
 Cool email trick instantly increases sales
 Curing email impotence
 How to be an email marketing boss
 How to sell to cold prospects
 How to make social media a sociable pleasure
 Awakening the evil dead of MLM
 Marketers shouldn’t play with dirty things
 The psychic marketing oracle
 Gurus in sheep clothing
 The cursed sales letter
 Sales tooth fairy caught wearing dentures
 Make more profit by spending less money
 Ugly mans beautiful marketing trick
 3 ways to monetize your email list instantly
 10 genius email hacks you’ve never seen
 Lose your money troubles
 The profit making traffic trick you should do now
 The BIG list formula
 Paid vs Free Traffic: What’s better for your business
 15 life goals for 2017
[ 47] Would automated sales increase your free time?
 Tired of making your boss rich?
 Does this simple system work?
 Do you think getting leads is hard?
How do you feel about you bank account?
 What do you secretly desire?
 Do you want more time with your family?
 Do you have what it takes to succeed?
 Do you know why paid traffic is smart?
 Do you make this BIG mistake?
 Would you exchange $1 for six figures?
 Would you like to get paid right now?
How to make a fortune with zero budget
 How to use clickbank for quick profits
 Learn how to do less yet profit more
 How to get paid on every lead you generate
 Amazing fluke uncovers lucrative opportunity
 Discover the easiest way to profit online
 Attention Americans who need to get cash
 For marketers who hate losing commissions
 Are you struggling to close more sales?
 What every marketer must know about traffic.
 To the business owner who hates the rat race
 Confidential to cash hungry people
 This is for advanced marketers only
The do’s and dont’s of subject lines
- Don’t use ALL CAPS : This triggers spam filters and can cause your emails to get filtered to the spam folder.
- Do keep it under 71 characters :There’s a lot of debate around the ideal length for a subject line. Most experts agree that you should stay under 71 characters. However, I’ve found that the most-opened subject lines are between 50 and 65 characters. There are exceptions for when a shorter subject line can be very effective (a few words or less), but I encourage you to test this with your audience.
- Do review your subject line on a mobile phone before sending : Awkward or inappropriate phrases can display if a mobile phone cuts off a subject line at the wrong place. It can also remove the part of your subject line that’s really going to get people to open! To ensure this doesn’t happen, send yourself a test of your email and review it on a mobile phone.
- Don’t mislead your subscribers :While you may be tempted to say something wild or irrelevant in your subject line to get more subscribers to open your email, this is a bad tactic. Subscribers often feel annoyed by misleading subject lines, which can lead them to unsubscribe from your list or mark your email as spam.
How can you get a better open rates with your emails? It's all about the subject line. Get better headers now
Strategies to skyrocket open rates
- Ask a question. Through research, I’ve found that subject lines that include a frequently asked question can score open rates 26 percent above average. To find the questions your audience is asking, talk with them at events, survey them or see what they’re saying about your industry on social media sites.
- Mention pain points. Your subscribers struggle with certain challenges related to your industry. If your subject line talks about one of these problems and offers the resolution inside of the email, your subscribers may be more likely to open it.
- Talk about the benefits. Instead of talking about features or bland information, write about the benefit subscribers will get from the content within your email.
- Incite curiosity. Leveraging curiosity in your subject line is one of the best ways to boost open rates. To do this, hint at the content of your email in your subject line. For example, your subject line could be something like, “The answer to [______] is inside this email.” Just fill in the blank with a common question your audience asks.
- Include their first name. I’ve seen significant increases in open rates just by including a subscriber’s first name in the subject line. Your email marketing platform can help you do this through personalization fields.
So there you have it.
An ultimate resource that should help you come up with a subject line idea effortlessly and Boost Your Email open Rates getting your email opened is just the start.
Thanks For reading
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